Who we are
Built Around Opportunity
United Assets Investments brings together a diversified range of business activities designed to connect commercial opportunities across regional and international markets. The group is structured so that a client with a mixed requirement — materials, equipment, freight and the paperwork around them — can deal with one commercial party rather than five.
Our approach combines strategic sourcing, trading, logistics coordination, industrial supply and business development. Oman is our base and our advantage: a trading position on the Arabian Sea with direct routes to the Gulf, East Africa and South Asia.
Read more →Oman-based
Registered and operating from Muscat.
Multi-sector
Eight commercial desks under one group.
International outlook
Sourcing beyond the home market.
B2B focused
Companies, projects and institutions.
Eight sectors
Our Business Sectors
A diversified platform built to serve multiple industries and commercial requirements — each sector run as its own commercial desk, with shared logistics and administration behind it.
What we do
Four functions, one commercial file
Most requirements need more than one of these. We keep them under a single point of accountability so the handovers do not become the client's problem.
Source
Find products and qualified suppliers against a real specification, then bring back comparable options.
Trade
Act as the commercial party between international supply and regional demand, on agreed terms.
Move
Coordinate freight, customs formalities, storage and inland delivery to the receiving point.
Support
Carry the administration around the transaction and keep the client informed as it progresses.
Strategic solutions
How we engage with a requirement
Industries
Where our supply lands
How we work
From requirement to repeat business
01
Understand
We establish the requirement in commercial and technical terms before proposing anything.
02
Source
We identify suitable products, suppliers or commercial opportunities.
03
Evaluate
We review specifications, documentation and commercial conditions.
04
Coordinate
We coordinate suppliers, documentation and logistics into one sequence.
05
Supply
We support the agreed supply process through to delivery and closure.
06
Develop
We build the relationship into a longer commercial programme.
Why United Assets?
Six reasons clients give when they come back — stated plainly, without the superlatives.
Diversified
Eight business sectors under one commercial platform, so a mixed requirement does not become a procurement exercise across five vendors.
Strategic
Focused on sourcing and commercial opportunity rather than holding stock for its own sake.
Connected
Built around working relationships between suppliers, customers and markets.
Flexible
Scope is shaped to the requirement — a single enquiry or a recurring supply programme.
International
Designed around cross-border trade: documentation, freight and clearance as part of the offer.
Partnership Driven
Measured on repeat business, not on the first transaction.
Smart business finder
What Are You Looking For?
Pick a requirement and we'll point you at the right desk.
01 — Recommended desk
Administrative Services
Structured business and administrative support that keeps commercial processes moving between suppliers, customers and authorities.
Insights
Notes on trade, logistics and supply
Our editorial programme covers procurement practice, regional trade conditions and industrial supply. The first pieces are in preparation — the categories below show what we will publish.
Go to Insights →Let's start a conversation
Muscat, Sultanate of Oman · Sunday – Thursday, 08:00 – 17:00 (GST)